Survey times obviously vary, but we are observing completion rates of approximately 1,000 in two hours. One hundred can be completed in as little time as 10 minutes.

Certain factors have an impact on completion times. Chief amongst these are the difficulty of the potential participants to reach. Men, aged 18-29 in the South East is a smaller potential universe than all participants. Nevertheless, a survey with 100, slightly harder to reach respondents, may take approximately an hour.

The more specific the targeting, the longer Gorkana Surveys has to wait before these potential participants log into a partner site.