Targeting Potential Participants

What is targeting?
Targeting is the ability to direct your questions to specific groups of people, i.e males or 18-29 year olds or only females etc.
Mon, 24 Feb, 2014 at 2:24 PM
Can I target a specific group to answer my questions?
Yes, sometimes it is absolutely necessary to do so. If you want to get consumer feedback on a particularly masculine product (razor blades), it may make...
Mon, 24 Feb, 2014 at 2:26 PM
I want to see differences between males and females and age groups. Do I need to ask these questions?
No, because we are linked into our partner sites, we know participants age / gender and location before they are asked the questions. You therefore do n...
Thu, 12 Jun, 2014 at 1:55 PM
Can I target specialist groups?
At the moment our targeting options only include age, gender and income.
Mon, 24 Feb, 2014 at 2:28 PM
How many participants should I ask?
The number of people you ask depends on two main factors: · The importance of the decision · The extent to which analysis by different sub groups is...
Mon, 24 Feb, 2014 at 2:29 PM
Can I screen out people I am not interested in answering my questions?
Yes. For example, if you are only interested in people who have been to the cinema in the last month, your first question may be - "In the last mont...
Mon, 24 Feb, 2014 at 2:30 PM